A New Beginning – The Story Behind Hook Clothing

Hook ClothingIt’s been 23 days since we officially rebranded Tanks For 5 as Hook Clothing. It’s almost been a month, and the fact we are a different brand now still hasn’t sunk in. Tanks For 5 has, and always will, hold a special place in my heart.

We started Tanks For 5 in 2009, and at that point in time, the whole purpose we started it was because we wanted to focus entirely on selling everything on the website for RM5. Tank tops were a good choice; they come in a huge variety of designs, and are extremely versatile pieces. I don’t know anyone who doesn’t own a tank top!

We needed it to be affordable enough for the masses, and something to differentiate ourselves from other online stores out there at that moment. Focusing and specializing on one specific product seemed the way to go, and we needed people to know exactly what we were selling, based on our name alone. Hence, Tanks For 5 was born.

It was been an insane and awesomely wild ride throughout the years. We still have customers today that have been with us since the first few months of Tanks For 5, and we couldn’t thank you guys more for the utmost support! Thank you, each and everyone of you, we appreciate you guys as buyers, and friends as well. It always puts a smile on my face every time I see you guys at the shop, and bazaars.

Almost a year into Tanks For 5, a few of my loyal buyers requested for more. Maybe we could sell them some dresses? And the requests piled on and on. And yes, we thought, we have to give our customers what they want, and it would be a good expansion plan to diversify.

And so we brought more and more other items in to sell to you guys (but obviously we couldn’t price them at RM5!) and soon, other items were selling better than tank tops. We were selling more of other items, to the point that the name Tanks For 5 was kind of redundant.

When it was time for us to switch from a blogger platform to an e-commerce one, the biggest decision we had to make was, do we retain the name Tanks For 5? If, for instance, one day we completely stop selling tank tops at RM5, wouldn’t that name be totally obsolete? We needed a new, and more generic name. One that wouldn’t be tied down to any one product.

And so, Hook Clothing was born.

It has been a long, and difficult transition. It was one year in the making, but we finally made it. It’s a new year, and we’re looking forward to growing this brand, and taking this in the direction we were limited with with Tanks For 5.  There’s always a worry that a totally new name change would be difficult for our current customers to adapt to, but it was something that had to be done. We appreciate all of your support during the period, and would love to thank every single one of you!

I always love listening to customers. I am not where I am today without you guys. If you have any suggestions as to how to improve this site, or if you want to let me know what you want to see more of, my (figurative) door is always open. I reply every single one of the emails I receive (if I don’t, it’s because I didn’t receive it!) so let me know your comments and suggestions by dropping me an email at [email protected].

So here’s to officially putting Tanks For 5 on the shelf, and growing Hook Clothing. May we have many, many more years ahead of serving you guys!

242700_231494240198978_2841278_oI will miss you, Tanks For 5!!!